About Us

GAP Promo designs, sources, and develops top-quality items. We maintain a keen awareness of emerging trends and the latest innovations through extensive market research. Whether you have a fully-detailed program or are just at the initial idea stage, we can help make it happen. We assist our clients in the design of full-scale branded merchandise programs, completely custom fixtures, and unique on-premise items. Our solid supplier relationships enable us to provide quality products to our clients wherever and whenever they are needed.

Meet Our Team

Gayle Piraino
Gayle is GAP Promo’s President. Gayle founded the company in 2006, bringing over 15 years of beverage industry expertise and 23 years of retail experience. Gayle is truly committed to providing GAP’s customers award-winning ideas to promote their brands and best-in-class client service. She will do whatever it takes to help GAP’s customers “Raise the Bar”. She very much enjoys spending time entertaining with her family and friends as well as traveling for both business and pleasure – exploring new places and visiting with GAP clients.
Jeff Piraino
Key Account Development Manager
Jeff rejoined the GAP team in 2018 after many years with GAP. As a family business, he supported the team from day 1 when GAP started out in the Pirano’s basement. Thru the years he supported the team as an Associate Manager on the MillerCoors, Yuengling, Woodchuck, and Diageo Beer accounts. Now Jeff rejoined the team as a New Business Development Manager with his time focused on finding new clients for the GAP team to service. Jeff graduated from Johnson & Wales University in 2016 with a Degree in Marketing and a concentration in Entrepreneurship with Cum Laude honors. In his time outside the office you’ll catch him at the golf course, out for a run around town, spending time at the fine beaches that Gloucester has to offer, and time with his family.
Justin Burkinshaw
Director of Sales
Justin joined GAP as an Account Manager in 2014. He brings with him over five years of experience in sales and marketing, with a strong background in maintaining client relationships. He works on many of GAP's Beer, Wine & Spirit accounts. Justin graduated from Bryant University in 2009, where he studied Marketing and Psychology. In his free time, he enjoys spending time with friends and family. He also enjoys watching the New England Patriots, spending days on the beach with friends, and traveling.
Nicole Roach
Senior Sales Manager
Nicole joined GAP as an Associate Account Executive in 2015. Her first year at GAP she provided support for the MillerCoors, Yuengling and Vermont Hard Cider accounts. As a Senior Account Manager, she now manages Diageo Beer, Southern Glazer’s Wine & Spirits, MillerCoors and Yuengling. Nicole graduated from Salve Regina University in 2012, where she studied Marketing and Business Administration. She received her Master’s of Business Administration in 2013. In her free time, Nicole enjoys spending time with her family and dog. She also enjoys boating, traveling and baking. Her favorite vacation spot is Disney World where she got married in 2017. In her free time, Nicole enjoys spending time with her family and dog. She also enjoys boating, traveling and baking. Her favorite vacation spot is Disney World where she got married in 2017.
Gabby Boualavanh
Sales Account Manager
Gabby has been with GAP since she started interning in the summer of 2017. She graduated in the Spring of 2018 with a background in Business Marketing from Endicott College. As a Sales Account Manager, she primarily manages MillerCoors, Crook & Marker, Moet Hennessy, Delicato & Diageo Spirits. In her free time, Gabby enjoys spending free time with family, friends, and her dogs: Gus and Lucy
Lorri Bonaccorso
Accounting Manager
Lorri started at GAP in September 2018 as the new Accounting Manager. She comes to GAP with over 13 years in the promotional products industry. In her free time, Lorri likes to travel, spend time at the lake with her family and enjoy an Espresso Martini or two. She also loves hanging out with her sweet, little Shih Tzu, named Coco.
Kayla Peritore
Customer Service Manager
Kayla joined GAP in June 2019 as the Customer Service Manager. She graduated from Fisher College in 2012 with a degree in Business Management & a concentration in Fashion Merchandising. Kayla comes from a career background in retail & E-commerce. In her free time Kayla enjoys spending time outside with her husband and young son. Her favorite activity is sitting on her back deck watching the boats go by. Aside from spending time with her friends & family Kayla loves all things fashion & shopping, you can often find her at the local mall looking to expand her vast shoe collection!
Nancy Doody
Operations Administration Assistant in Accounting
Nancy Joined GAP in June, 2019 as the Operations Administration Assistant in Accounting. My career background encompasses Commercial Lending, Human Resources and Accounting. During my free time, I enjoy spending time with my husband, son and dog – Izzy (we both love Bradley Palmer State Park). In general, I love being outside on a beautiful day whether it be relaxing in the yard, at the beach or going for a nice walk. My other favorite activity is decorating my home (interior and exterior) with seasonal décor – allows me to be creative.
Michael Crockett
Creative Services Manager
Michael joined GAP in 2016 as their Graphic Designer. Michael graduated Montserrat College of Art in 1997 with a concentration in Mixed Media. Outside of work Michael lives a creative life of illustrating, sign-making, painting and playing guitar in his band.
John VanBuskirk
Graphic Designer
John joined GAP in 2016 as one of their Graphic Designers. John graduated from Rochester College in Michigan in 2011 with a degree in media and communication arts. He brings over 10 years of experience in graphic design, production artistry and large format printing. Outside of work John enjoys spending time with his girlfriend, collecting and playing retro video games (especially for the NES), going to yard sales, comic book conventions, bar trivia and other such nerdy endeavors.

The Gap Process


1. Understanding Clients Needs


2. Market Research


3. Brainstorming


4. Design Development


5. Design Presentation


6. Client Approval


7. Project Management


8. Project Delivery