About Us

GAP Promo designs, sources, and develops top-quality items. We maintain a keen awareness of emerging trends and the latest innovations through extensive market research. Whether you have a fully-detailed program or are just at the initial idea stage, we can help make it happen. We assist our clients in the design of full-scale branded merchandise programs, completely custom fixtures, and unique on-premise items. Our solid supplier relationships enable us to provide quality products to our clients wherever and whenever they are needed.

Meet Our Team

Gayle Piraino
Gayle is GAP Promo’s President. Gayle founded the company in 2006, bringing over 15 years of beverage industry expertise and 23 years of retail experience. Gayle is truly committed to providing GAP’s customers award-winning ideas to promote their brands and best-in-class client service. She will do whatever it takes to help GAP’s customers “Raise the Bar”. She very much enjoys spending time entertaining with her family and friends as well as traveling for both business and pleasure – exploring new places and visiting with GAP clients.
Jeff Piraino
VP of Corporate Development
Jeff rejoined the GAP team in 2018 after many years with GAP. As a family business, he supported the team from day 1 when GAP started out in the Pirano’s basement. Thru the years he supported the team as an Associate Manager on the MillerCoors, Yuengling, Woodchuck, and Diageo Beer accounts. Now Jeff rejoined the team as a New Business Development Manager with his time focused on finding new clients for the GAP team to service. Jeff graduated from Johnson & Wales University in 2016 with a Degree in Marketing and a concentration in Entrepreneurship with Cum Laude honors. In his time outside the office you’ll catch him at the golf course, out for a run around town, spending time at the fine beaches that Gloucester has to offer, and time with his family.
Gabby Boualavanh
Senior Sales Account Manager
Gabby has been with GAP since she started interning in the summer of 2017. She graduated in the Spring of 2018 with a background in Business Marketing from Endicott College. As a Sales Account Manager, she primarily manages MolsonCoors, Diageo Spirits, Delicato, Crook & Marker, MHUSA and SGWS. In her free time, Gabby enjoys spending free time with family, friends, and her dogs: Gus and Lucy.
Michelle Fabiano
Sales Account Manager
Michelle joined GAP in January of 2021. She graduated from Fisher College with a BA in Communications and Media in 2014. She comes from a career background in wedding/event sales and planning. As an Inside Sales Account Manager, she partners with Jeff, helping to manage key accounts including Boston Beer, Guinness, White Claw, Mike’s Hard Lemonade. In her free time, Michelle loves to hike and be outside whenever she can. She also enjoys spending time with family and friends and exploring new coffee shops. The oat milk latte is her favorite!
Samantha Creamer
Sales Account Manager
Samantha joined GAP’s sales team in 2021. She brings with her 3 plus years of sales and event experience. Samantha graduated from University of Massachusetts, Amherst in 2019, where she studied Economics. In her free time, she enjoys skiing, and painting. She loves spending time with her friends and family. On the weekends you can find Samantha walking the beach with a coffee in her hand.
Kim Wood
Sales Team Support
Kim joined GAP Promo in August of 2020 as a sales intern. She graduated in the Spring of 2021 from Endicott College with a Bachelor’s in Business Marketing. Kim works closely with the sales team providing support with key clients and projects. In her free time Kim loves to spend time outside and at the beach. She also enjoys watching all the Boston sports teams and spending time with friends and family.
Heather MacArthur
Sales Team Support
Heather joined GAP’s Sales team June of 2021. Her experience includes Marketing and Events at Boston magazine and Marketing and Promotions at the Boston Bruins. She graduated from Merrimack College in 2018 with a degree in Communication with a minor in Marketing. Heather enjoys traveling and going out to find new and fun restaurants in the Greater Boston area and beyond.
Lorri Bonaccorso
Accounting Manager
Lorri started at GAP in September 2018 as the new Accounting Manager. She comes to GAP with over 13 years in the promotional products industry. In her free time, Lorri likes to travel, spend time at the lake with her family and enjoy an Espresso Martini or two. She also loves hanging out with her sweet, little Shih Tzu, named Coco.
Bryn Heber
Customer Service Manager
Bryn joined Gap in November of 2020 as a Customer Service Representative. Her career background in Sales, Retail Management, and Inventory Control allows Bryn to provide excellent vendor and customer service. Outside of work, Bryn enjoys spending time with family, home improvement projects, and gardening. Flowers and perennials are her favorites.
Cathryn Fridell
Custom Service Representative
New to the New England area after moving from the Midwest, Cathryn joins GAP Promo as our Customer Service Representative bringing with her a wealth of information from her previous career position in sales and customer service. In her free time, she enjoys traveling but when at home you will find her sitting on her deck enjoying a glass of wine, friends, family, and her Bernese Mountain Dog, Nahla.
Nancy Doody
Operations Administration Assistant in Accounting
Nancy Joined GAP in June, 2019 as the Operations Administration Assistant in Accounting. My career background encompasses Commercial Lending, Human Resources and Accounting. During my free time, I enjoy spending time with my husband, son and dog – Izzy (we both love Bradley Palmer State Park). In general, I love being outside on a beautiful day whether it be relaxing in the yard, at the beach or going for a nice walk. My other favorite activity is decorating my home (interior and exterior) with seasonal décor – allows me to be creative.
Michael Crockett
Creative Services Manager
Michael joined GAP in 2016 as their Graphic Designer. Michael graduated Montserrat College of Art in 1997 with a concentration in Mixed Media. Outside of work Michael lives a creative life of illustrating, sign-making, painting and playing guitar in his band.
John VanBuskirk
Senior Graphic Designer
John joined GAP in 2016 as one of their Graphic Designers. John graduated from Rochester University in Michigan with a degree in Media & Communication Arts. He brings over 15 years of graphic design, printing and production experience to the team. Outside of work John enjoys spending time with his wife and fur baby, collecting and playing retro video games (especially for the NES), going to yard sales and comic book conventions
Judy Muth
Judy joined GAP Promo in February 2021, bringing with her over 20 years of sales, marketing, and e-commerce experience in the consumer products industry. She works closely with the GAP sales team on new business development. She graduated with a BS in Marketing and Finance from Illinois State University and has an MBA from Pepperdine University. Judy loves traveling, the beach, sunrises, and sunsets. She is also an avid sports fanatic and enjoys her own fitness routine. In her free time, Judy enjoys spending time with her family and friends.
Office Assistant
Anna joined GAP int June of 2020 supporting the front office with filing, the art team with photography, the sales team with sample orders and creating kits. I enjoy making everyone’s day easier and lighter, helping them take a little work load off. I come from a background of organization and caregiving. My attention to detail and consistency has gotten me where I am and I’m grateful GAP took a chance and allowed me to be a part of a great company. Outside of work I enjoy being outdoors whether that’s swimming by my pool, hiking, or kayaking I stay constantly busy. My family is most important so any chance I get to be with them I will be.

The Gap Process


1. Understanding Clients Needs


2. Market Research


3. Brainstorming


4. Design Development


5. Design Presentation


6. Client Approval


7. Project Management


8. Project Delivery