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The GAP Blog

January 2016

The Rise of Hard Soda

There’s no denying the impact that Not Your Father’s Root Beer has had on the beer market over the last year. It was the third top-selling craft beer brand in the U.S. between January 1 and November 29, 2015, selling more than long-time craft brands like Samuel Adams Boston Lager. That’s an incredible feat for a product that was virtually unknown before last summer – and the brewing industry has taken notice.

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